The concept, writing and design are done. Now, how do we make this look its best on paper?
First we start with the paper. How substantive of a piece do we want this to be? Does it show through an issue because of heavy coverage?….. if so, we go on a heavier weight paper. Is there a lot of reading to be done?…if so we consider the glare and ease on the eyes and use a matte or uncoated paper.
Now, which printer to use. We need to consider which equipment can produce this with …